1960s lingerie1960s lingerie

The 1960s, a decade that witnessed the rise of mini-skirts, bell-bottoms, and tie-dye, also brought about a revolution in the realm of lingerie. This was a time when the constraints of the past were being shed, and a new wave of freedom and self-expression was sweeping across the fashion industry. In this blog post, we will delve into the transformative world of 1960s lingerie, exploring how it marked the dawn of a new era in fashion, and how its influence can still be felt in the designs of today. So, sit back, relax, and let’s take a trip down memory lane to the swinging sixties!

The Evolution of Lingerie in the 1960s

1960s lingerie

The 1960s was a decade of revolution, and this was reflected in every aspect of society, including fashion and lingerie. The lingerie of the 1960s was a stark departure from the structured and conservative designs of the 1950s.

The Rise of Femininity and Comfort

In the 1960s, lingerie started to become less about shaping a woman’s body and more about celebrating it. The designs became simpler, more comfortable, and more natural. The bullet bras and girdles of the 1950s were replaced with softer and more comfortable bras and panties. The focus shifted from heavy shaping to light support.

The Influence of Youth Culture

The youth culture of the 1960s had a significant impact on lingerie trends. Young women started to reject the restrictive and mature lingerie of their mothers’ generation. They embraced more natural shapes, bright colors, and bold patterns. Babydoll nighties, a short, loose-fitting nightgown, became popular during this time.

The Introduction of New Materials

1960s lingerie

The 1960s saw the introduction of new materials in lingerie manufacturing. Nylon, which was introduced in the 1950s, became widely used in the 1960s. It was lightweight, easy to care for, and could be dyed in a variety of bright colors. Spandex, also known as Lycra, was another new material that became popular. It provided stretch and support, making it ideal for bras and shapewear.

The Impact of the Women’s Liberation Movement

The women’s liberation movement of the 1960s had a profound impact on lingerie. Many women started to reject traditional lingerie as a symbol of female oppression. Some even staged protests where they threw their bras into trash bins. This led to the development of more comfortable and less restrictive lingerie.

Top Trending Lingerie for Summer 2024

The lingerie trends for Summer 2024 are a blend of comfort, style, and a touch of nostalgia. Here are some of the top trends to look out for:

1. Pastel Colors

In a flutter of pastel colors from pistachio, lavender, powder blue, and pink to a pop of color of canary yellow mixed with navy, next year is the year of softness with an underlying power. These soft yet energizing colors are set to be mixed with silvers and shimmers.

2. Ruffles

The explosion of ruffles this Spring was the most feminine trend on the runways and signals a return to modern, girly glamour. Brands like Myla and Journelle make a feminine style statement for Spring by using sheer ruffle detailing on the edges of delicate bra and bikini sets.

3. Sheer Layers

Transparency was ubiquitous on the Spring runways. Designers such as Prada, Dolce & Gabbana, Victoria Beckham, and Badgley Mischka embraced this seasons meant-to-be-seen trend by showing delicate bra tops, satin briefs, and lace bodysuits under see-through tank tops and slipdresses.

4. 3-D Florals

Timeless femininity is updated for Spring with florals that are bigger than ever. Loewe led the way with on the runway with large scale blooms in both prints and oversized floral appliques. Bold and bright florals stand out when printed on a black ground. Oversized statement blooms pop when printed and embroidered in a bold palette on lingerie from Fleur du Mal, Agent Provocateur, and Dolce & Gabbana.

5. Filigree

The all-black fashion trend of AW2023 is sticking around for SS2024. This dark, moody trend is being developed and reinterpreted in sheer textures and delicate filigree lace patterns. Sheer styles in delicate patterned lace allow the ubiquitous all-black trend to evolve into Spring styles.


The 1960s was a pivotal decade for lingerie. It was a time when the focus shifted from shaping and controlling the female body to celebrating and embracing it. The trends and changes that occurred during this time continue to influence lingerie design today.


  1. What is a Babydoll nightie?

    A babydoll nightie, often referred to as just a “babydoll”, is a short, loose-fitting nightgown or negligee. It is often worn as a piece of lingerie. The design typically features formed cups with an attached, loose-fitting skirt falling in length usually between the belly button and upper thigh. The garment is often trimmed with lace, ruffles, bows, and ribbons, optionally with straps. Babydolls are now available in a wide variety of materials, including silk, satin, and various types of lace.
    Babydolls became popular during the 1950s, where they were used as comfortable nightwear for women. In modern times, they have taken on a dual role, both as practical sleepwear and also as a piece of sexy lingerie intended to showcase the wearer’s figure and offer a subtle hint of what lies beneath. They come in a variety of designs, colors, and sizes, catering to a wide range of tastes and body types. They are often sold with matching panties for a complete set

  2. Can men wear babydolls too?

    Absolutely, men can wear babydolls too. Fashion is a personal choice and is not limited by gender. There are many retailers that offer babydoll nighties designed for men. These garments can be found in a variety of styles, materials, and sizes to cater to different tastes and body types. So, if a man feels comfortable and confident in a babydoll, there’s no reason he shouldn’t wear one. Remember, the most important thing about fashion is that it should make you feel good about yourself.

  3. What are some popular 1960s lingerie brands?

    During the 1960s, several lingerie brands were popular and well-regarded. Here are a few of them:
    Exquisite Form – Known for their well-designed bras.
    Berlei – An Australian brand that was popular during the 1960s.
    Twilfit – A British brand that was known for its quality lingerie.
    Lovable – An American brand that was popular during this period.
    Silhouette – Known for their shaping and supportive lingerie.
    Playtex – An American brand that was popular for its comfortable and supportive bras.
    Marks & Spencer St. Michael range – This British brand was thought ideal under knitted sweater dresses.
    These brands were known for their quality and design, and many of them continue to be popular today. Please note that availability may vary, and some of these brands may no longer be in production.

  4. What are some modern lingerie brands inspired by the 1960s?

    There are several modern lingerie brands that draw inspiration from the 1960s. Here are a few:
    Markarian and Jonathan Simkhai – These brands are known for their ’60s-inspired trend with coordinating sets and embellished party dresses.
    Danielle Guizio – This buzzy label is known for its modern take on the ’60s fashion, often pairing micro mini skirts with T-shirts.
    Missoni – This popular brand is inspired by the ’60s mini art movement known as ‘op art’.
    These brands incorporate elements of 1960s design into their modern collections, offering a retro yet contemporary look. Please note that availability may vary, and some of these brands may have limited selections of ’60s-inspired pieces at any given time.

By stylenova07

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